Thought Leadership

A woman sits on the floor in a living room, working on a laptop at a coffee table. She writes in a notebook, with a mug and a vase of dried plants on the table. The background includes a sofa and a lamp.

Article

How to create frictionless channel incentive programs

Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]

Three people sit at desks working on laptops in a modern office. The woman in the center, wearing a blue blazer and yellow top, smiles brightly at the camera. The atmosphere appears friendly and collaborative.

Article

A complete guide to channel incentive programs

As a tool in a vendor’s toolkit, channel incentive programs are pivotal tools in transforming channel relationships, influencing positive behaviour change and driving performance. The Incentive Research Foundation (IRF) found that non-cash channel incentive programs could increase total revenues by 32%, increase market share by 30%, and increase net operating income to 19% of revenue. Engaged, motivated channel […]

Two women smiling and looking at a computer screen, with three colleagues in the background collaborating in a brightly lit office.

Article

How to enhance sales with effective channel partner incentives

According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention can lead to an increase in profits of between 25 and 95%. If your objective is genuine customer loyalty, read on for our recommendations on why recognizing the crucial steps toward a sale is the key to enhancing your bottom line. The […]

Article

How to design a SMART sales incentive plan

The key to a successful sales incentive lies in the planning. According to research, 90% of the top-performing organizations use sales incentives to motivate, recognize, and reward their salespeople. However, while organizations may mean well, the sheer existence of a sales incentive doesn’t automatically yield the desired results. For sales incentive plans to be effective, organizations need […]

A man in a gray suit sits in a meeting room, holding a chart with graphs and speaking to colleagues, gesturing with his hand for emphasis.

Article

How to calculate the value of sales incentives

In the competitive world of sales, incentives play a crucial role in motivating teams and driving performance. However, one common pitfall is rewarding “business as usual” activities instead of delivering added value to your business, leading to complacency and stagnation. Sales incentives should be strategically designed to inspire exceptional performance, innovation, and value. Read on […]

A smiling woman in glasses and an orange sweater sits at a table with a laptop, holding papers and using a calculator—reflecting the employee engagement lifecycle in action. A blue mug and various papers are on the table in a bright, cozy room.

Article

Employee Engagement Lifecycle: A Complete Guide

If you’re in Human Resources (HR) or any sort of leadership position that involves hiring and retaining employees, this guide will explore what the employee engagement lifecycle is and the various strategies and technologies that improve and extend the lifecycle. What is the employee engagement lifecycle? The employee engagement lifecycle encompasses the journey an employee […]

A person wearing a plaid jacket holds a smartphone in one hand and a coffee cup in the other. The background is mostly pink, creating a vibrant contrast. The persons face is not visible.

Article

How to reduce employee turnover

How much is employee turnover costing you? It’s the stuff of Human Resources (HR) nightmares: Recruit. Screen. Interview. Negotiate. Hire. Train. It’s a huge investment. And then that investment starts Googling: “How bad will it look on my resume if I leave a job after eight weeks?” Something, somewhere, went awry between the time they accepted […]

A group of people work on laptops at a shared desk. The scene is divided, with one half showing a natural office setting and the other overlaid with digital, abstract purple and blue network graphics.

Article

3 ways to drive culture and strategy with HR leaders

HR leaders might seem to have a limited set of data to gauge organizational culture, focusing on employee engagement surveys, employee net promoter score (eNPS), and exit interviews. However, if you have an employee recognition program in place, you possess a treasure trove of information that can drive strategic decisions and provide actionable insights for cultural […]

A small red heart sits on a textured surface with a blurred background of warm orange lights and glowing lines, creating a dreamy and romantic atmosphere.

Article

A three-step formula to improve customer retention and drive loyalty

Personalization goes beyond just using the customer’s name. Recognizing a customer for achieving a milestone or engaging in a critical touchpoint should be specifically acknowledged. Start by gathering meaningful customer data. What kind of information are you collecting about your customers beyond their name and contact details? Are you recognizing first-time buyers, repeat customers, or […]

Find your solution

See all products and solutions

Delivering inspiration across industries

Delivering measurable impact

Turning inspiration into results

Thought Leadership