Thought Leadership
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Article
Building customer loyalty in a click-and-swipe-world
The customer loyalty landscape has undergone significant transformations due to the speed of technological advancements, data availability, and customer expectations. Is your loyalty program keeping pace? From fragmented to holistic Today, your customers have multiple ways to connect with your brand, including email, virtual meetings, texts, web- and app–based transactions, and social media platforms. This […]
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Article
How to drive sustainability through your recognition program
Why are employers looking to drive sustainability? There’s a common belief that sustainability has simply become a buzzword in the last few years. In fact, this term has been out there for at least three decades, but the focus got lost, and actions were delayed. Sadly, as we realize the good health of our planet […]
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Article
How much should you spend on employee recognition?
When implemented correctly, these programs create a recognition-rich culture which can improve a company’s ability to attract and retain talent. However, the key to achieving these benefits is ensuring that employees are actively participating and engaging in the program. An engaged employee is more likely to feel appreciated, perform at a higher level and stay […]
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Article
Digitalization and demographics skills gap
Digitalization and changing demographics are significantly impacting the employment landscape, highlighting a lack of employees with the right skills to fill current and, increasingly so, future jobs as a result of new technology and a shift in the make-up of the population and workforce. With the pandemic, it has fundamentally shifted employment patterns and, in […]
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Article
Employee recognition’s impact on company culture
But employees in large companies know these pictures aren’t reality. Even in offices with regular desks and plain walls, great cultures can thrive. So what makes a great company culture if it’s not espresso machines and other trendy stuff? Wellbeing The company supports their overall wellbeing, including mental and physical health. Recognition Recognition is provided […]
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Article
How to overcome obstacles to sales contest design
Sales organizations of all shapes and sizes run sales contests, incentives, or SPIFFs, also known as a Sales Performance Incentive Fund (sometimes written as SPIF or SPIV), on a regular basis. They may seem like a simple way to motivate your team to sell more of a new, underperforming, or lagging product, but designing one […]
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Article
How to integrate social proof into a customer loyalty program
This user-generated content, or social proof, carries significant weight in our decision-making process. In behavioural economics, social proof is the idea that people look to and are highly influenced by the actions or opinions of others. Simply put, consumers use this content to validate decisions. Social proof and customer loyalty programs Overall, social proof represents […]
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Article
How channel maturity shapes incentive and loyalty program design
An indirect channel or ecosystem of partners presents both opportunities and challenges for businesses looking to drive measurable results and go beyond a transactional relationship. The opportunities The opportunity for vendors with indirect channels of distribution today is to go beyond the transaction and identify and recognize the behaviours and points of influence that an […]
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Article
How to measure channel partner relationships
When it comes to the relationship between a brand and its channel partners, the ultimate goal is often loyalty. Channel engagement programs are designed with this objective in mind. After all, when we achieve brand advocacy and loyalty, we see increased sales, enhanced customer experience, and many other benefits. But how do you measure success? Are all […]