Product Launch Events

We’re experts at getting attention.

Before your product ever sees the light of day, you’ve put everything you have into it. You’ve painstakingly planned, tested and tweaked until it’s up to your standards. Don’t lower those standards when it comes to the launch.

We help make sure products hit the market with vigour instead of a whimper. That kind of momentum translates to increased attention and optimized sales potential.

Our expertise spans every industry and every market. We know how to customize the message to different audiences and make it resonate.

Why is the launch such a critical factor in success? Because studies show that anywhere from 50-65% of new products fail within their first year. And with hundreds of new products vying for attention daily, there’s a lot of noise out there. A well-planned product launch can be the difference between failure and the next item your target audience “can’t live without”.

BI WORLDWIDE Canada creates product launch events, training, sales incentives, experiential activations, social media, and PR campaigns to deliver product launches that are tailored to you and targeted towards your audience.

We're here to help you with:

• Strategy and planning
• Corporate events and meetings
• Experiential activations
• Incentives and rewards
• Training and immersive learning
• Communication strategy and execution (awareness campaigns, social media and PR, branded merchandise and influencer marketing)
• Tracking and analytics

Rallying all of your key audiences around a new product launch can sound overwhelming but you don’t have to navigate it alone. For over 25 years, we’ve been helping customers successfully launch products in nearly every industry:

• Automotive
• Banking
• Food & Beverage
• Healthcare
• Insurance
• Pharmaceutical