Peer-to-peer recognition is a key component of a comprehensive recognition strategy. Take a look at all of the “likes” on Facebook and you’ll see just how hungry we are for the approval of our peers … and how much we enjoy both receiving — and giving — compliments.
Of course, a well-designed peer-to-peer initiative does more than create a
collection of “You are so good at what you do” posts.
A whole lot more.
By offering your employees a formal system through which they can recognize their colleagues for good work, you’ll sustain your culture of recognition through the years, generating employee behaviour change, satisfaction and engagement.
The neurobiology of recognition
It’s not rocket science – but it’s powerful, neurobiological science and it will help you understand why peer-to-peer recognition works. Every time one of us succeeds at something — anything — our nerve cells release a chemical called dopamine, which stimulates the reward centre of our brain.
Rodd Wagner, New York Times bestselling author, writes about this “primal surge” in his new book, Widgets: The 12 New Rules for Managing Your Employees As If They’re Real People.