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One Size Fits All Recognition? Not Anymore

Written by: John O'Brien
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If your recognition strategy is designed to fit everyone, you’ve got some tailoring to do.


At BI WORLDWIDE Canada, we use the principles of behavioural economics to create the best engagement strategies on the planet. We work with expert academics who advise us on the latest research on human behaviour, engagement and decision-making. We use non-cash rewards and recognition to engage and motivate employees and sales teams.

Peek into North America’s conference rooms today and you’ll likely see plenty
of white and gray heads among the usual black, brown and blonde.

Today’s workforce is a vibrant mix of four generations, each molded by its distinct era.
Think about it. Your Traditionalist sales manager is a loyal, dependable hard worker.
Your Baby Boomer accountant is the ultimate team player. Your Gen X creative is a
free-and-easy individualist. And let’s not forget your Millennials — connected, energetic and eager to prove themselves by taking on any challenge that comes their way.

Research has shown that the individuals in each of these four groups often share characteristics that help determine their preferences — in management styles, communication modes, company benefits and recognition.

Now, more than ever before, a one-size-fits-all recognition strategy just isn’t a good fit.
Who are your employees … and what engages them?

Understanding your employees is key to developing a recognition strategy that works.
Here’s a look at common characteristics and preferences of each of today’s working
generations. Does your recognition strategy adequately address the needs of your
multigenerational workforce?

Today’s workforce is a vibrant mix of four generations, each molded by its distinct era. Think about it. Download Now

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John O'Brien

Vice President, Employee Performance Group

As Vice President of BI WORLDWIDE’s Employee Performance Group, John O’Brien’s primary focus is to develop employee engagement strategies and solutions that change the behaviours of employees to align with customers’ business objectives. An expert in Employee Recognition Strategy, he educates HR professionals around the world on how to best engage their employees through employee engagement strategies, solutions and best practices.

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