Traditional marketing talks to consumers. Experiential marketing engages them.
Traditional marketing shows consumers. Experiential marketing immerses them.
Traditional marketing makes a promise. Experiential marketing proves it.
Need to demand attention? Experiential marketing puts consumers at the centre of your brand experience in a personally relevant way. When given the opportunity to be genuinely engaged, consumers actually enjoy interacting with your brand. In fact, when experiential marketing is done well, they will gladly tell friends, family and the vast world of social media all about your brand.
Creating brand advocates requires more than just a good engagement idea; it takes a strategy that accounts for human nature. The most successful campaigns leverage some (or all) of the following principles of behavioural economics.