Get Noticed: Give Consumers What They Really Want

Traditional marketing talks to consumers. Experiential marketing engages them.

Traditional marketing shows consumers. Experiential marketing immerses them.

Traditional marketing makes a promise. Experiential marketing proves it.

Need to demand attention? Experiential marketing puts consumers at the centre of your brand experience in a personally relevant way. When given the opportunity to be genuinely engaged, consumers actually enjoy interacting with your brand. In fact, when experiential marketing is done well, they will gladly tell friends, family and the vast world of social media all about your brand.

Creating brand advocates requires more than just a good engagement idea; it takes a strategy that accounts for human nature. The most successful campaigns leverage some (or all) of the following principles of behavioural economics.

• Give them a reason to seek you out. Whether it is a branded water bottle, access to a charging station or better yet, a sample of your product, a freebie never hurts when you’re trying to drive traffic and attract interest.
  • Extrinsic Motivation: People take action because they know they’ll be rewarded for it
• Answer the question “What’s in it for me?” Create a clear call to action with a specific reward. Ask consumers to post a selfie in exchange for a sweepstakes entry or watch a demo in exchange for an exclusive offer.
  •  Deterministic: People often gravitate toward a straightforward “do this / get that” situation because it allows them to make choices and operate in their own best interest.