Research Materials

The Behavioural Economics of Lifecycle Marketing

At BIWORLDWIDE Canada, we have a unique point of view when it comes to loyalty marketing – one that focuses on driving desired behaviours across the customer lifecycle, optimizing each phase and cultivating emotional loyalty.

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Overview

At BI WORLDWIDE Canada, we use the principles of behavioural economics to create the best engagement strategies on the planet. We work with expert academics who advise us on the latest research on human behaviour, engagement and decision-making. We use non-cash rewards and recognition to engage and motivate employees and sales teams.

Behavioural Economics of Lifecycle Marketing Poster

Let’s use these proven principles to design a marketing program that successfully engages your customers, no matter which stage of the lifecycle they’re in. Download Now

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