Written by: John O'Brien
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Many companies want to stay current with technology trends. Some even want to push the bleeding edge of app and device usage. However, connecting the company's recognition programs to social media is a sinking ship.
For some people Facebook is dead. It's easy to associate this sentiment with the cummudgeonly, the security concious and the Internet wary. However, the most recent demographic to join the pack is also the most unlikely, Millenials
Many companies want to stay current with technology trends. Some even want to push the bleeding edge of app and device usage. However, connecting the company’s recognition programs to social media is a sinking ship. It’s natural to be drawn to the concept since social media is popular among so many. There are billions of Facebook and Twitter users to testify to that.
Social Media vs. Social Science
It’s important to note that connecting to social media is different from taking advantage of well-applied social science. Connecting social media (Facebook, Twitter, etc.) to your recognition program should be avoided; however, applying social science to your recognition program can help boost engagement. In and of itself, social media isn’t bad; it just doesn’t enhance the effectiveness of your recognition program. On the other hand, a social component to recognition is proven to enhance results.
There are a couple of significant issues to consider when understanding why connecting your employee recognition program to social media is ill-advised. Be sure to ask:
1. Will connecting your recognition system to social media contribute to the program’s success?
2. Once connected, will your people use it in a way that aligns with your corporate values?