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What Your Social Recognition Strategy Means for Employee Recognition

Written by: John O'Brien
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 Many companies want to stay current with technology trends. Some even want to push the bleeding edge of app and device usage. However, connecting the company's recognition programs to social media is a sinking ship.

 

Overview

At BI WORLDWIDE Canada, we use the principles of behavioural economics to create the best engagement strategies on the planet. We work with expert academics who advise us on the latest research on human behaviour, engagement and decision-making. We use non-cash rewards and recognition to engage and motivate employees and sales teams.

For some people Facebook is dead. It's easy to associate this sentiment with the cummudgeonly, the security concious and the Internet wary. However, the most recent demographic to join the pack is also the most unlikely, Millenials

Many companies want to stay current with technology trends. Some even want to push the bleeding edge of app and device usage. However, connecting the company’s recognition programs to social media is a sinking ship. It’s natural to be drawn to the concept since social media is popular among so many. There are billions of Facebook and Twitter users to testify to that.

Social Media vs. Social Science

It’s important to note that connecting to social media is different from taking advantage of well-applied social science. Connecting social media (Facebook, Twitter, etc.) to your recognition program should be avoided; however, applying social science to your recognition program can help boost engagement. In and of itself, social media isn’t bad; it just doesn’t enhance the effectiveness of your recognition program. On the other hand, a social component to recognition is proven to enhance results.

Considerations

There are a couple of significant issues to consider when understanding why connecting your employee recognition program to social media is ill-advised. Be sure to ask:

1. Will connecting your recognition system to social media contribute to the program’s success?

2. Once connected, will your people use it in a way that aligns with your corporate values?

 

It’s important to note that connecting to social media is different from taking advantage of well-applied social science. Connecting social media (Facebook, Twitter, etc.) to your recognition program should be avoided; however, applying social science to your recognition program can help boost engagement. Download Now

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John O'Brien

Vice President, Employee Performance Group

As Vice President of BI WORLDWIDE’s Employee Performance Group, John O’Brien’s primary focus is to develop employee engagement strategies and solutions that change the behaviours of employees to align with customers’ business objectives. An expert in Employee Recognition Strategy, he educates HR professionals around the world on how to best engage their employees through employee engagement strategies, solutions and best practices.

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