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Manufacturing: Dealer Incentive Program

Learn how BI WORLDWIDE Canada helped a North American-based fireplace manufacturer to increase dealer sales.

Situation

A well-established fireplace manufacturer in North America came to BI WORLDWIDE Canada to improve dealer sales and engagement.

Challenge

Increase year-over-year product sales during the busiest sales period.

Solution

BI WORLDWIDE Canada designed and implemented a 75-day GoalQuest pilot program involving the top 372 dealer location managers.

Results

  • 64% lift from mid-low performers
  • 91% lift from low performers
  • 52% of goal selectors achieved over previous years baseline
  • 1,465% total program ROI
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