Kawasaki Product Launch

Situation

The Powersport industry experienced significant losses during the economic downturn. Kawasaki however, saw this as an opportunity to make bold moves forward: unmatched dealer support and incentives, great customer rebates, and a new, robust digital strategy. To continue this excitement live with dealers, Kawasaki partnered with BI WORLDWIDE.

Challenge

Bring the dealer group together to motivate and inspire them to continue their suppoer and promotion of Kawasaki products.

Solution

BI WORLDWIDE produced a meeting to tie into the excitement Kawasaki had generated: an in the round staging experience immersed dealers in a powerful product showcase. With over 50 new and existing products, the stage featured four ramps that allowed products to rev into the spotlight with custom music and video. Energy was high with dealers engaged in the non-stop action.