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Inspire with our Experiences Marketplace

Sep 26, 2019

Recognize hard work, celebrate success, and value loyalty with an unbeatable variety of inspiring reward experiences.

Why experiential rewards? The research behind it.

Experiences are powerful motivators. Research repeatedly shows that experiential rewards inspire stronger engagement and lasting impact – for both the person earning the reward and everyone else who watches it happen.

According to a 2018 study by Expedia and The Centre for Generational Kinetics, 74 percent of people prioritize experiences over products or things.

Their research also indicates the “Less is more” mentality is the mindset for all generations; however, travel preferences vary by generation:

  • Generation Z want adventure travel such as zip lining
  • Generation X and Millennials desire relaxation, beach or spa time
  • Baby Boomers lean towards traditional travel experiences such as sightseeing and tours

In the same study, 80 percent of people said it’s helpful to book all travel and accommodation on one website and 49 percent of both Generation Z and Millennials would sell some of their clothes or furniture to save money to go on a trip.

At BI WORLDWIDE, we conducted on own research in 2018 to investigate the competitive value of travel as a recognition strategy for salespeople. It included 500 total respondents, representing five industry sectors.

Our results found that “more choices” is unquestionably the top factor for ensuring that travel awards are motivating. Also, panellists are especially enthusiastic about experienced-focused individual travel (85 percent).

“Our experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless, they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.”

Dr. Thomas Gilovich, Dr. Thomas Gilovich, Cornell University Psychology Professor

Our Experiences Marketplace features more than 20 different categories and 140,000 experiences so every participant will find a reward worth working towards. They’ll earn award points to redeem for everything from local events and activities to bucket-list-worthy adventures around the globe.

Experience what's possible.

Local Experiences. Help your audience get out and explore their own city with:

  • Exclusive tours
  • Sightseeing opportunities
  • Food and wine experiences
  • Fun classes
  • Excursions
  • Tickets to local attractions
  • Theatres
  • Museums
  • Theme parks

Events. Nothing beats being there. Sports fans in your audience? Give them an opportunity to earn tickets to the big game. Music lovers? They'll have their choice of attending a show at massive venues like Scotiabank Arena or more intimate spaces like The Commodore Ballroom.

Travel. The easy-to-use booking tool can be used for everything you need to plan your next getaway:

  • Hotel, vacation rental and resort stays
  • Flights
  • Car rental
  • Tours and transfers
  • Cruises
  • Once-in-a-lifetime experiences

Itinerary Builder. Let the anticipation build! Encourage your audience to build their dream experience, then work to earn it. The Itinerary Builder lets them pick a hotel, flights, rental cars, cruises, and experiences, and then keeps track of how many points they need to earn to make it a reality. You can’t beat the drive that comes from knowing your dream is within reach.

Itinerary Builder

Inspire with Experiences.

Learn more about our Experiences Marketplace.

Let's go.