Nov 20, 2016 Minneapolis, MN
Minneapolis, MN – November 21, 2016 – BI WORLDWIDE (BIW) announced today that Event Marketer, a worldwide authority in the event and tradeshow industry, has named BIW as a Silver Winner in its 2016 Experience Design & Technology Awards for its creative design for John Deere. “It is an honour to be recognized as a leader that leverages innovation and creativity to help our clients achieve real business results,” said Dawn Martin, Vice President of Meetings & Shows at BIW.
BIW’s design for John Deere was recognized in the category of Best B-to-B Event General Stage Experience. The program created a dynamic environment to showcase new technology products to dealers and customers. The solution featured a high-tech structure modelled after a classic grain bin that created an intimate setting with in-the-round theatre seating. The unique design established an immersive and visually bold environment that delivered a clear and memorable brand message.
Event Marketer is the most respected provider of content for events and trade shows in the world. The 2016 Experience Design & Technology Awards is the world’s largest recognition program honouring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Top honours were awarded at a Gala event at the sixth annual EventTech conference at the Paris Hotel in Las Vegas. To learn more, visit www.eventmarketer.com.
BI WORLDWIDE is a global engagement agency that uses the principles of behavioural economics to produce measurable results for its clients by driving and sustaining engagement with their employees, channel partners and customers. Supporting 140 countries through seven global headquarters and operating in 22 languages, BIW continues to bring best in class solutions to its global, regional and local customers.