Dec 07, 2015 Minneapolis, MN
BI WORLDWIDE's (BIW) work in partnership with a pharmaceutical client has been honoured with an Emmy Award. The emotional video was designed to help sales representatives connect with the life-changing benefits of a new drug.Scroll Down
BIW partnered with a pharmaceutical client to produce an emotional video designed to help sales representatives connect with the life-changing benefits of a new drug. The team behind the powerful work received an Emmy nomination in October and has now been recognized as Emmy winners.
BIW was charged with illustrating the power of time and its impact on the lives of those who use the drug. A crew and a producer set out to tell the personal story of an actual person impacted by the drug. Crews captured a day in the life of the patient; the subject was filmed at home and work surrounded by her friends, family and colleagues. The producers wove together mundane and poignant moments that humanized the power of the drug and its importance to patients and their families.
BIW is honoured to be a loyal partner for this pharmaceutical company for over a decade. The recognition of our work is an example of our ability to listen carefully, understand our clients’ needs and thoughtfully design engaging solutions that tap into human emotion.
BI WORLDWIDE is a global engagement agency that uses the principles of behavioural economics to produce measurable results for its clients by driving and sustaining engagement with their employees, channel partners and customers. Supporting 120 countries through seven global headquarters and operating in 22 languages, BIW continues to bring best in class solutions to its global and regional customers.
BIW provides awards winning full-service meetings and shows solutions from full creative, original video content, script and speech writing to technical production and everything in between. Our team of 50+ professionals and global resources result in award-winning work. Other designations include Telly Awards, New York Festivals and International Film & Video Awards.
For inquiries, please contact Vice President of Meetings & Shows, Dawn Martin at 952-844-4819 or Dawn.Martin@biworldwide.com.