Thought Leadership
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Article
How to measure channel partner relationships
When it comes to the relationship between a brand and its channel partners, the ultimate goal is often loyalty. Channel engagement programs are designed with this objective in mind. After all, when we achieve brand advocacy and loyalty, we see increased sales, enhanced customer experience, and many other benefits. But how do you measure success? Are all […]
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Article
Tiered channel loyalty programs: Strategies and examples
In the world of channel partner incentives, the trend is to encourage specific behaviours and personalize rewards beyond just hitting performance targets for rebates. However, when it comes to building end-customer loyalty through a distribution channel, a well-designed tiering system remains one of the most effective and easy-to-understand structures. Let’s explore how we can leverage tiering to help […]
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Article
4 Es of employee engagement
What is employee engagement? Employee engagement goes beyond metrics like survey scores, satisfaction levels, or happiness ratings, though these are tempting because they’re easy to measure. Instead, engagement reflects the discretionary effort an employee is willing to invest in their work and organization. At its core, employee engagement is an emotional commitment that influences workplace […]
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Article
Why employees need both recognition and appreciation
Although it’s fair to say that recognition and appreciation are generally considered interchangeable when talking about motivating employees, not only are they not, but the lack of understanding around the distinction between the two could be reducing the impact of your employee engagement program. The importance of employee recognition and employee appreciation Motivation People love […]
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8 effective strategies to enhance employee engagement
Implementing effective employee engagement strategies is critical to mitigating the negative impact disengaged employees can have on an organization, its employees, and its customers. Organizations with highly engaged workforces enjoy a competitive advantage in their markets: high employee retention, attracting top talent, employee loyalty, and referrals. But what’s it all about? In this article, we […]
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Article
10 ways to refine your learning strategy
As a result of rapid digitalization and changing demographics in the workforce, companies are increasingly finding it hard to adapt and struggling to introduce the level of learning needed to close the growing skills gap and embrace the new opportunities. Whether it’s rolling out new software or process across the business or familiarizing your employees, distributors or channel reps […]
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Article
Using biases to change behaviour and increase sales performance
What is a behaviour and how does it happen? According to the Fogg Behaviour Model, a behaviour happens when motivation, ability and prompt come together at the same moment. Motivators and prompts are well-documented tools that BI WORLDWIDE Canada helps clients to deploy, but what about ability? Behaviour = Motivation + Ability + Prompt The Fogg […]
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Article
What is sales incentive management?
Looking to build a high-performing sales team? For most sales organizations, this is a common goal. Strong salespeople close more deals and generate bigger profits. Motivated salespeople are always driven to do better and sell more. Happy salespeople are likely to stay loyal to you as an employer and continue to bring in great results. Yet, […]
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Article
How to create frictionless channel incentive programs
Whether your channel incentive objective is stretching the top 20% of performers or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any channel incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the […]